The OFW Organisationsforum Wirtschaftskongress gGmbH is an honorary and student-run company which aims to promote the connection between theory and practice and to convey entrepreneurial thinking. Within the framework of this activity, we organize the World Business Dialogue at the University of Cologne.
Our Marketing department is responsible for designing, managing and controlling all the processes of our digital marketing channels. Strategies are developed in order to achieve more attention for our congress World Business Dialog creating marketing campaigns, marketing concepts and ensuring the perfect external appearance. Innovation and interaction with our congress delegates is one of the main keys of this department.
You implement your own content priorities and can decide who the World Business Dialogue invites, which formats are covered at the congress and how the congress as a whole is designed. While utilizing communicative skills interact eye to eye with renowned speakers, CEOs and politicians.
You collect ideas and put them into practice utilizing organizational skills. Supervise the supporting staff members of the conference and the product placement partnerships. Organize and plan the WBD in close cooperation with CR and PMS.
This area is specialized in advising on internationalization as well as in the decisive task of finding, making connections and building networking between international congress ambassadors and future delegates, entrepreneurs, experts and renowned leaders from the fields of business, business and politics. Cooperation with other initiatives.
You take care of the maintenance and acquisition of new and existing corporate contacts. You are also their contact person for upcoming events and cooperations. Through research, you will find out about the cooperation potential of companies as well as the right contact in the company. You are responsible for the external communication of the World Business Dialogue.